It's easy to get caught up in all of the exciting parts of film production technology. We're talking cameras, lenses and all the other 'sexy' aspects of videography that cinematographers tend to get very excited about. While certainly exciting, every director of photography worth their salt knows that there's far more to assembling a good kit than just having a great camera and some nice lenses. There needs to be a bedrock of reliability and robustness, and this is where your recording media fits in.
For professional-level equipment, this will usually mean SSD or CFast storage, although standard SD cards are often a must as well. It's vital not to skimp on the quality of these drives, and in this article we'll look at why, alongside a few fantastic options from Angelbird Technologies.
Higher quality cards and drives boast quicker data transfer speeds.
Why your recording media matters
Unlike other types of video equipment like cameras, there are a lot of people out there who don't really think the quality of their SSD or SD card matters. This couldn't be further from the truth, and there are a couple of key reasons why. To start with, there's speed. Higher quality cards and drives boast quicker data transfer speeds – an absolute necessity when working with largest files. Guiding Tech explains that high-end SSDs and CFast cards can more than double the speed of a standard SD card – reaching over 500MB/s – which "makes them ideal for 4K video and other bandwidth heavy applications."
The second reason why quality matters with video recording media is durability. There are all sorts of adverse conditions DOPs have to work in, ranging from extreme temperatures through to the simple rough and tumble of life on set. There are also factors like X-rays to consider, which can damage lower quality recording media. If your cards and drives can't handle this, there's the potential for data to be damaged or even lost – not to mention the cost and wasted time that comes with having to replace them in the middle of a project.
Introducing Angelbird Technologies
There are a lot of companies out there making SD and CFast cards, as well as SSDs, but very few show the attention to detail that set Angelbird technologies apart. Based in Vorarlberg, Austria's smallest province, the team at Angelbird have a very different ethos to the huge brands that they compete with in the recording media market. This, and the brand's focus is on quality above all else, is reflected in its creed, which states simply that: "Where others spend a lot of time analysing market potential, testing consumer acceptance or shelf impacts, we just get busy creating the products you want. That might seem risky, but it's more fun to innovate with freedom. And the results speak for themselves."
The Angelbird product range is diverse, and caters to whatever type of camera and workflow best suits you. The company's Angelbird AVpro CF cards are as sleek as they are powerful, coming in 160GB and 240GB options that both offer speeds up to 540MB/s. Meanwhile, SSD options like the Angelbird AVpro XT are available with capacities up to 2TB, and speeds of 550MB/s. There are even specialised options like the Atomos Master Caddy 4K RAW – specially designed to interface with Atomos products such as the Inferno, Flame and Assassin for an easy-to-use 4K workflow.
Finally, aside from the sheer quality of Angelbird's drivers, there's also the ability to customise them with engravings. So whether you want to show off your production company's logo or simply number the drives clearly so they never get mixed up, Angelbird will help you out for free!
To find out more about the brand, get in touch with DVT today.
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